Class 12 Marketing Important Questions 2080/2081 | NEB Grade 12 Marketing Important Questions

Sudip Chaudhary
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We have made a collection of questions that may be asked in your board exam for class 12. This collection of marketing subject questions of class 12 is collected from the previous year's questions. 

NEB Grade 12 Marketing Important Questions - Set 1



NEB Grade 12 Marketing Important Questions
NEB Grade 12 Marketing Important Questions


Group 'A'

Very short answer questions 

Attempt all questions.  [10×1=10]

1. What is marketing?

2. Define the meaning of customers.

3. Give the meaning of buying.

4. What is the meaning of marketing environment? 

5. Give the meaning of labeling.

6. Point out any five controllable factors of pricing. 

7. Give the meaning of wholesaling.

8. Mention the elements of distribution.

 9. What is public relations?

10. What is agricultural marketing?


Group 'B'

Short answer questions

Attempt any five questions. [5x8=40]

11. Explain the core concept of marketing.

12. What is market? Describe various concepts of the market.

13. Define marketing functions.

14. What is advertising? Explain its objectives.

15. Explain the meaning and elements of distribution.

16. Describe the meaning and importance of network marketing.


Group 'C'

Long answer questions

Attempt any two questions. [2×15=30]

17. What is marketing? Discuss the importance of marketing to the client, firms, and society.

18. State the buying process of non-institutional customers and discuss its types.

19. Define pricing. Explain the factors affecting the determination of pricing.


NEB Grade 12 Marketing Important Questions - Set 2



NEB Grade 12 Marketing Important Questions
NEB Grade 12 Marketing Important Questions


Group 'A'


Very short answer questions

Attempt all questions. [10×1=10]

1. Write down the various stages of the evolution of marketing.

2. What is market?

3. Point out any five types of buying

4. Point out any of the features of the marketing environment.

5. What is branding?

6. Why products are labeled?

7. Mention any four types of discount. 

8. Give the meaning of mixed channel. 

9. Give the meaning of publicity.

 10. Mention any two uses of the internet.


Group 'B'

Short answer questions

Attempt any five questions. [5x8=40]

11. What is market? Explain the various concepts of the market.

12. Explain emotional buying motives.

13. What is personal selling? Differentiate personal selling from advertising.

14. State and explain the importance of transport.

15. What is the internal environment of marketing? What are its components? Describe.

16. What is Internet marketing? Explain its characteristics.


Group 'C'

Long answer question

Attempt any two questions. [2x15=30]

17. Who is an institutional customer? Describe the buying process of institutional customers.

18. Describe the meaning, forms, and importance of pricing.

 19. Define supermarket. What are its features? Differentiate it from a department store.



NEB Grade 12 Marketing Important Questions - Set 3



NEB Grade 12 Marketing Important Questions
NEB Grade 12 Marketing Important Questions


Group 'A'

Very short answer questions 

Attempt all questions. [10×1=10]

1. Mention the various concepts of marketing.

2. Mention the various concepts of the market.

3. What are the elements of physical distribution function?

4. What are the components of the task environment?

5. Write down the types of industrial products.

6. Mention any three types of pricing objectives.

7. Draw the channel structure for consumer products/industrial products.

8. Give the meaning of sales promotion.

9. What do you know about market information?

10. What is industrial marketing?


Group 'B'

Short answer questions

Attempt any five questions. [5×8=40]

11. What is marketing? Explain the evolution of marketing.

12. What are buying motives? Explain the rational buying motives with suitable examples.

13. Describe the various methods of buying.

14. Describe the factors affecting price determination.

15. What do you mean by department store? Differentiate it from the market.

16. What is agricultural marketing? Explain the features of agricultural marketing.


Group 'C'

Long answer questions

Attempt any two questions. [2x15=30]

17. Define need. Discuss the various concepts of marketing. 18. State the meaning and features of the product. Also, describe the types of products in short.

19. Define marketing environment. Describe the impacts of the marketing environment on a firm's marketing activities.

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